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“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein, Physicist
While businesses first and foremost prioritise or need to prioritise profit in order to stay afloat, expand and grow, it is also crucial that they understand and embrace the “new” criteria contributing to their business longevity and success.
Businesses today need more than good products and services to succeed – they need to be seen as responsible practitioners contributing to the good of the community and environment.
One of the best ways of doing so is through the practice of sustainability in its business process; in entirety if possible, from sourcing of raw materials, manufacturing methods to supply chain management.
Informed and educated consumers are expecting and demanding more from business owners. They need to be mindful of how their business practices are being perceived and scrutinised; how they contribute to building good brands and reputation.
How to be Recognised for Your Sustainability Practice?
Gaining popularity is the achievement of sustainability certification. These certifications help consumers and stakeholders understand and be assured that the claims from these businesses are legit and validated through a third-party verification process.
Such businesses are expected to provide sustainability reporting with hard facts on its business practices; have they been responsible and what have they achieved in terms on sustainability.
Changing business practice is certainly not an easy process. It needs the buy-in from the stakeholders for the organisation to receive the go ahead and funds to embark on a long-lasting sustainable journey which the businesses can maintain and improvise in order to achieve better year-on-year results.
It is such a serious business that organisations are turning to sustainability consultants to help develop comprehensive strategies to advance sustainability in their organisation.
If your organisation is moving forward to be more relevant to the market trends and receptive towards consumers’ demand and expectation, incorporating sustainability practice is perhaps one of the best considerations to be incorporated.
This Media Contributor:
Carynn is an experienced communication and marketing specialist who’s passionate in creating value and making a difference. Skilled in formulation of communication strategies and content design, she has been instrumental in brand articulation of the various organisations she has served. In her free time, she enjoys reading and glass painting.
